I am an academic at Imperial College London where I lead the Interaction Foundry – an interdisciplinary research group working at the intersection of behavioural science and design. My research and teaching explores innovative ways to enhance human interactions with products, services, and systems through behavioural design.
I work closely with organisations to develop actionable strategies, drive innovation and enhance the experiences of those they serve inside and outside the organisation. Whether through workshops, coaching, or collaborative projects, I’m passionate about helping teams harness the power of behavioural design to achieve meaningful results.
